Ibadan, the capital and most populous city of Oyo State, Nigeria, with a population of over 3 million is the third most populous city in Nigeria after Lagos and Kano; it is the country’s largest city by geographical area. And on that note, Ibadan can be unarguably said to host a large number of social media users and enthusiasts.
Social media are interactive computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Now, The Ibadan Social Media Festival (IBSMF) is in its third year and it seeks to bring together active social media users of all ages under one roof to harness the benefits of social media, learn, interact, network and have great fun. The event reached out to the youths who, by statistics, are the largest users of social media as well as the older generation who embrace social media or who by chance depend on it for their businesses or personal development.
The theme for this year was “EXPAND”, in accordance to last year’s theme which was “EVOLVE”. It was a two-day event that took place on Friday 15th and Saturday 16th of November, 2019 at Pentorise Event Centre, Bodija, Ibadan. And this year, DSIgate was not left out of this great and mind-blowing event.
Day 1 (15th of November): Master class session on Social Media Marketing, Influencer Marketing, Blogging and a Special SME Online Business Growth Training & Mentorship.
Day 2 (16th of November): Four panel sessions centered on Entertainment, Government, Mainstream Media, Business and Entrepreneurship, followed by a mask-themed party.
The two-day atmosphere opened opportunity for interaction/networking where individuals interacted with one another and businesses too got to meet their followers and potential clients. Representatives from DSIgate shared knowledge to participants and guests at the event on the need to have a skill, as a very vital need, then honing the skill and making use of social media as a platform for business growth and development…… It was indeed, a fully packed event.
Ibadan Social Media Festival 2019 was powered by VOZEMPIRE Media, UNPAULISHED Media & CONNECT IBADAN, not forgetting it was fully endorsed by the Oyo State Government.
The highly educative event welcomed top individuals in Nigeria’s social media space. Some of the awesome sights are Bhadoosky, Mercy Uka, Sir Kenayo, The Pamilerin, Kie-Kie, Oyinkanade (LMO), Paul Alasiri, Hon Adedapo-Lam Adesina, Hon Seun Fakorede, Rotimi Ige, Josephine (Beat FM), Edmond Obilo, Kazeem Bolarinwa amongst a couple of other invitees and dignitaries.
With Social Media so prevalent, we are all extremely visible, your prospective clients, peers and competition can drill as deep as they wish; searching, reading and gathering information online about you and posted by you without you ever knowing who’s searching. Depending on what they find, your prospects may choose to do business with you or not. This is the smart way; “Monitor, engage, and be transparent”. Being yourself is the only way to stand out in today’s crowded market. So, what’s YOUR story?